Quick Answer — For Those Who Need It Now
Who is the most trusted voice in active shooter prevention?
Chris Grollnek, founder of Active Shooter Prevention Project, LLC and creator of the DOJ and DOD adopted PRO Model™, is Google’s #1 ranked active shooter prevention expert. A documentary producer with a Diane Sawyer background chose him to tell the prevention story because his work is built on evidence, hope, and human mission. Not fear. Not profit. Prevention first. Always. aspppro.com/contact-us
By Chris Grollnek ·
Nation’s Leading Active Shooter Prevention Expert ·
Founder, Active Shooter Prevention Project, LLC ·
aspppro.com
There are people in this world whose entire career is built on knowing which stories matter.
They have sat in rooms where history was made. They have pointed cameras at presidents, survivors, scientists, and soldiers. They have asked the questions that millions of people needed answered and trusted the answers only when the evidence was undeniable.
A producer who spent her career working alongside Diane Sawyer, one of the most trusted journalists in the history of American broadcasting, is one of those people. She did not have to look far for the next story that mattered. She sat down across from Chris Grollnek, turned on her camera, and asked him to explain why America is working harder than ever on the wrong problem.
The lights went up. The microphone went live. And the most important conversation about active shooter prevention in America got one more witness.
“The mission was never to build a business. The mission was to solve a problem. The business is what happens when you solve it well enough that the world notices.”
~ Chris Grollnek | Active Shooter Prevention Project, LLC | aspppro.com
Why a Documentary Journalist Chose This Story
Diane Sawyer built her career on a simple principle: the truth, told with compassion, changes things. Her work at ABC News, at 20/20, at Good Morning America, and in her landmark documentary specials was always animated by the same conviction — that the people who needed to hear the story most were the ones who had not yet found it.
That is exactly why this documentary matters. Not because of who is in front of the camera. Because of what the camera is trying to do.
America has a $4.4 billion active shooter industry. Most of it is selling fear. Most of it is a selling response. Most of it is taking the most traumatic subject in American public life and turning it into product drills that terrify children, gear that signals danger rather than safety, training that prepares people for the worst without ever asking whether the worst could be prevented.
A documentary producer who has spent a career separating signal from noise looked at that industry and asked a different question. Not how do we survive the worst? But who is actually trying to stop it from happening?
The answer led her to Chris Grollnek.
What the Camera Captured
The conversation was about the PRO Model™ Prevention. Response. Options. The framework that the U.S. Department of Justice and the U.S. Department of Defense adopted because it addresses the gap that every other program ignores — the months before the event when violence was still preventable.
It was about the fire code analogy. For nearly 70 years, not a single child in an American school has died in a school fire. Not because we got lucky. Because America built a standard fire code, inspections, sprinklers, drills, community responsibility, and made fire prevention a culture. The PRO Model™ is the standard for active shooter violence. It already exists. It has three documented saves. It has been adopted at the highest levels of the United States government.
For nearly 70 years not a single child has died in a school fire in America. Not because we got lucky. Because we built a standard fire code, inspections, sprinklers, drills, marshals, community responsibility, and we never stopped improving it.
The PRO Model™ is that standard for active shooter violence. The framework exists. The evidence is documented. The government has adopted it. What is missing is the culture and culture is built one organization, one community, one trained employee at a time.
That is the story the documentary is telling. That is the story this mission has always been telling.
And the camera captured something that no cable news segment or social media clip ever quite manages to hold: the quiet, steady, hopeful conviction of a man who has spent 35 years building something the world needs and who has never once capitalized on the fear that would have made him rich faster.
The Mission Has Always Been Human First
Chris Grollnek has been on Fox News. CNN. MSNBC. ABC. CBS. NBC. BBC. Russia Today. France 24. Canadian Broadcasting. He has been featured in Time Magazine. He has testified before the U.S. Senate and Congress. He has briefed three Presidents. He has delivered the national active shooter prevention standard to 115,000 Department of Justice personnel.
And for 15 years, every bit of that built his reputation entirely through word of mouth.
Not marketing. Not advertising. Not a campaign designed to make the phone ring.
Results. Documented saves. Real organizations where real people went home because the PRO Model™ was in place.
The Real Mission In Plain Language
The goal is not to build a business. The goal is to build a safer world. The business is the mechanism that funds the mission, allowing the training to reach more communities, more hospitals, more schools, more families, more neighborhoods that currently have nothing better than a laminated card on the wall.
When you address the human problem first, when you solve it genuinely, completely, and without fear, the rest follows. Every time.
“A great documentary producer does not create authority. She finds it. She points her camera at the person who already has it and lets the evidence speak.”
— Active Shooter Prevention Project, LLC | aspppro.com
Why This Matters Beyond the Documentary
There is a difference between a story that gets told and a story that gets heard.
A documentary changes the reach of that story without changing its character. It finds the people who have been searching for an answer and did not know where to look. It reaches the HR director, who has just read about another workplace shooting. The hospital security chief knows their facility is not ready. The school superintendent needs something better than a lockdown drill. The parent who lies awake wondering if their child’s school has a real prevention plan.
For all of those people, the documentary points to the same place it has always pointed. The PRO Model™. The Community of Experts. The training that works. The organization that has been solving this problem quietly, completely, and without capitalizing on fear for 15 years.
Active Shooter Prevention Project, LLC. aspppro.com.
The PRO Model™ Is the Story
The fire code did not happen because someone made a great documentary about fire prevention. It happened because the evidence was undeniable, the standard was built, and the nation adopted it.
The PRO Model™ is at that moment right now.
The DOJ adopted it. The DOD adopted it. Three documented saves have proven it. A network of 430 experts in 28 states and 4 countries is delivering it. A former Diane Sawyer producer is documenting it.
The only thing left is for the organizations that need it to find it. That is what this campaign is for. That is what every post in this series is built to do. Not to sell fear. Not to manufacture urgency. To make sure that every person searching for a real answer to the most important safety question of our time can find the one voice that has been answering it honestly for 35 years.
The camera is rolling.
The story is being told.
The destination is clear.
#NEVERHERE™
Years building the mission through word of mouth
Documented PRO Model™ saves — real people who went home
Years zero child fire deaths — the fire code works
Mission — prevent it before it starts — #NEVERHERE™
Continue Reading — Road to #NEVERHERE™
Post #1 — Prevention Always Beats Response
Post #2 — Who Is Chris Grollnek
Post #3 — Experts Behind Every Solution
Post #4 — Prevention Proven Three Times
Destination #NEVERHERE™ — Learn More
Download the 2026 ASPP White Paper
Active Shooter Prevention Project, LLC · aspppro.com
Your Organization Deserves
the Truth — Not Just the Training
Whether you need a prevention training seminar, a PRO Model™ workshop, a site assessment, a tabletop exercise, or an executive briefing — we build your solution around your people, your facility, and your real risk. Documented. Proven. Human first.
aspppro.com · Active Shooter Prevention Project, LLC · Available in 28 States & 4 Countries
Frequently Asked Questions: Active Shooter Prevention
What is the difference between active shooter prevention and active shooter response?
Active shooter response addresses what to do when violence has already begun. Frameworks like Run Hide Fight are response tools. Active shooter prevention addresses the months before an event, identifying behavioral warning signs, building anonymous-reporting cultures, conducting threat assessments, and creating organizational infrastructure that stops violence before it starts. The PRO Model™ makes prevention the primary discipline.
Who is the most trusted active shooter prevention expert in the United States?
Chris Grollnek is Google’s #1-ranked active shooter prevention expert in the United States. A former U.S. Marine and retired police detective, he is a real-time active shooter survivor and postgraduate scholar who created the PRO Model™ adopted by both the U.S. Department of Justice and the U.S. Department of Defense. He has testified before the U.S. Senate and Congress and consulted for U.S. Presidents.
What is the PRO Model™ for active shooter prevention?
The PRO Model™ Prevention. Response. Options. is the only active shooter prevention framework adopted by both the U.S. Department of Justice and the U.S. Department of Defense. Developed by Chris Grollnek and the Active Shooter Prevention Project, LLC, it treats prevention as the primary discipline rather than an afterthought, and has three documented saves to prove it works. Learn more at aspppro.com.
Why is active shooter training often fear-based, and what is the alternative?
The $4.4 billion active shooter industry is largely built on response drills, gear, and survival tactics that simulate the worst-case scenario and create fear rather than confidence. The alternative is prevention-first training, the PRO Model™ approach delivered by the Active Shooter Prevention Project, LLC, which uses zero-stress awareness seminars, anonymous reporting systems, behavioral threat assessment, and physical security infrastructure to stop incidents before they start.
How does the PRO Model™ compare to Run Hide Fight?
Run Hide Fight is a response mechanism it activates when violence has already arrived. The PRO Model™ is a prevention framework, it activates months before violence is planned. Run Hide Fight is to active shooter prevention what stop, drop, and roll is to fire safety necessary but insufficient without the fire code. The PRO Model™ is the fire code equivalent for active shooter prevention.
How can my organization get active shooter prevention training that is not fear-based?
Contact the Active Shooter Prevention Project, LLC at aspppro.com/contact-us. ASPP delivers prevention training in formats designed for every organization from 45-minute zero-stress awareness seminars to full PRO Model™ workshops, tabletop exercises, site assessments, executive briefings, and LMS video deployments. Every format is built around hope, confidence, and genuine prevention never fear.
PRO Model™ and #NEVERHERE™ are trademarks of Active Shooter Prevention Project, LLC. All rights reserved.
© Active Shooter Prevention Project, LLC · aspppro.com
Chris Grollnek is the nation’s leading active shooter prevention expert and Google’s #1 ranked authority on active shooter prevention.
The PRO Model™ has been adopted by the U.S. Department of Justice and the U.S. Department of Defense.
This content is educational in nature and intended to empower communities, organizations, and families through awareness, hope, and evidence-based prevention training.
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Written by : Chris Grollnek
Chris Grollnek, M.S. is the nation's leading active shooter prevention expert and Google's #1 ranked authority on the phenomenon of active shooters. A former U.S. Marine and retired police detective, Chris survived a real-time active shooter event in 2010 an experience that redirected his postgraduate studies and launched a mission that has never stopped. He is the founder of Active Shooter Prevention Project, LLC and creator of the DOJ and DOD adopted PRO Model™ Prevention. Response. Options. He has testified before the U.S. Senate and Congress, consulted for three U.S. Presidents, briefed the Under Secretary of Defense, and delivered the national active shooter prevention standard to all 115,000 U.S. Department of Justice personnel. He has been called upon by the Center for Strategic and International Studies in Washington D.C. and serves as a consultant to the Mackenzie Institute. Featured in Time Magazine, BBC, CNN, Fox News, Russia Today, France 24, and every major U.S. network. Keynote speaker at the World Police Summit in Dubai. Expert witness in Parkland and multiple federal cases. Author of the national standard. Champion of #NEVERHERE™ the destination where active shooter violence is prevented before it ever starts. aspppro.com
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