ASPP PRO Members
ASPP PRO Members
Meet Our Team
Meet Our Team
More than a decade across corporate investigations, business development, and digital marketing put Ruben Roel in the narrow space where security work has to be explained to people who do not work in security. Organizations that cannot communicate risk internally do not act on it. ASPP™ was founded by Chris Grollnek, an active shooter expert whose P.R.O. Model™ the Department of Justice selected as “A” national standard and which is in use at some installations and commands across the Department of Defense.
Ruben Roel
Strategic Security Communications
Ruben is an expert in Strategic Security Communications Consulting with over a decade of experience in corporate investigations, business development, and digital marketing. He specializes in crafting communication strategies that effectively deliver the right message to the right audience through social media, advertising, and targeted website content. By guiding organizations in building robust outreach frameworks for risk management, policy development, and crisis response, Ruben ensures that communications are clear, consistent, and aligned with industry best practices. His proven approach enhances engagement, trust, and operational success in security-focused industries.
Experience
14+ Years
Ruben’s Executive Bio and Experience
With over a decade of experience in corporate investigations, business development, and digital marketing, Ruben specializes in crafting strategic communication solutions that deliver the right message to the right audience. Leveraging his extensive background as an operational manager and consultant in investigative services, he excels at developing communication strategies that drive safety, transparency, and operational success in security-focused industries.
Ruben provides expert consulting in security communications, guiding organizations in building effective outreach frameworks for risk management, policy development, and crisis response. His approach includes advertising, educating, and communicating through targeted social media campaigns, strategic content development, and impactful website messaging that resonate with audiences and amplify key objectives.
Whether working with corporate teams, legal professionals, or educational institutions, Ruben has a proven ability to enhance engagement and trust. He aligns communication practices with industry best standards, ensuring that every strategy is clear, consistent, and designed to achieve impactful results through a variety of modern platforms.
Connect with Us
U.S. Secret Service – National Threat Assessment Center Reports Recent Mass Shootings Occurred in Places We Visit Everyday.
51%
Mass Shootings Happened in Businesses
35%
Mass Shootings Happened in Open Spaces
14%
Mass Shootings Happened in Schools, Universities, Places of Worship.
Voices of Trust and Security
