A LACK OF KNOWLEDGE IS NOT AN EXCUSE FOR LOSS OF LIFE.
In 2013 the Department of Homeland Security provided approximately $287,000 to the City of Houston to make and release a video titled: “Run, Hide, Fight.” The theory was that if “Stop, Drop, and Roll” can save children, “Run, Hide, Fight” might save children and others in a different context. Based on evidence based research though, it is our belief that “Run, Hide, Fight” is no longer an adequate solution as it addresses the threat from a defensive point of weakness and fear through. We need to be on the offensive, and we need to act before the threat commences. With that in mind, we are pleased to introduce the PRO Model – a new National Standard of Active Shooter Prevention.
Many will read these three words and think we have simply pivoted from “Run, Hide, Fight” to “Prevention,Response, and Options.” That is why you must read on.
Nearly everyone prefers preventing incidents, attacks, and tragedies rather than responding to them, yet budgets are mostly focused on First Responders, not First Preventers. Prevention is possible and it is happening with the early adopters of the framework we have identified: organizations who realize their people deserve better training and tools, not words that cultivate fear. We are helping these organizations evolve from the fear-based “Run, Hide, Fight” response model to a proven model of prevention.
First Responders, having specialized training to render aid and stop a bad actor once a threat is engaged, is critical. There is no disputing that we need First Responders. However, when we look at an emergency through the lens of First Responders being the front line, we leave so much on the table regarding protection and prevention. This gap should be filled by First Preventers.
Our model and framework for developing leadership in prevention is the cutting edge of security. We have seen this evolution in fire safety, and we are witnessing that same progression in security regarding active shooter events and other acts of domestic terror.
These three concepts on their own are just part and parcel of programs in place across the nation and beyond. However, when a model is built from the ground up and combined into a system, the three words become the tenets of an encompassing plan that transcends simple words that are easy to remember, but ineffective in preventing active shooter events.
Let’s take another look at the fire motto brought to bear to save children: “Stop, Drop, Roll.” In describing a method to roll a program out, what better one to view than the one credited for saving children? After all, a child has not died in a school fire in over 50-years. Yet in 50-years, have we not been implementing other options, concepts, strategies, investments, and studies in the prevention of fire? Of course, we have!
Fire department funding has been on the rise, training for fire personnel continues to expand, and departments within departments of non-bureaucracy have been introduced and credited with lifesaving initiatives.
Thus, when a model is built from the ground up using research-based data and lessons learned, Prevention, Response, and Options (PRO) become the tenets of an encompassing framework that will help to prevent active shooter events from occurring and result in more lives saved.